See a wrap up of the best Lunar New Year campaigns by AdAge here.

It’s been a busy time for brands in China. During the Lunar New Year period, marketers tap into the festive spirit with messages about family, getting together — and surviving the insanity of holiday travel in China.

Travel, especially trains, is a constant theme in commercials. Just about everybody travels back to their hometown, crowding trains and leaving road traffic at a standstill (and just imagine the lines at highway rest stop bathrooms). The official Xinhua news agency reported that people made 1.15 billion trips during the travel season. And despite the stress of getting home for the holidays, ads usually end on the same note: family’s worth it.


When looking at how big foreign brands have marked the holiday, PepsiCo, Oreo and McDonalds were clearly a few of the best.