Big names in entertainment are making efforts to engage Chinese audiences this Christmas:

The BBC’s Christmas special of Sherlock is to contain a secret reference viewers will have to speak Chinese to understand, the show’s writer has hinted, in a nod to the show’s huge Asian fanbase. 

Steven Moffat disclosed the special episode of Sherlock, starring Benedict Cumberbatch and Martin Freeman, will be full of secret clues for die-hard fans of the original Sir Arthur Conan Doyle novels, as well as something extra for its Chinese audience.


See the full article from the Telegraph here.