It just keeps increasing: In Q2 2015, the total transaction value of China online advertising market was 53.24 billion yuan (US$8.69 billion) with an increase of 42.7% YoY and an increase of 33.1% QoQ according to Analysis data.
media-marketing-2015-03
In Q2 2015, paid search advertising was still the leading advertising format, accounting for 37.7%, a slight drop compared with Q1 2015. Online video ads and e-commerce ads were 24.6% and 24.8% respectively.

Read the article in full from China Internet Watch here.

Advertisements