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In a ranking of the top 100 most valuable Chinese brands by research from Millward Brown, Tencent,  China’s largest online-games and social-networking company, ranked No. 1 with a brand value of $66 billion, ahead of No. 2 Alibaba’s $59 billion. Tencent’s WeChat and QQ messaging services propelled it to the top of the list, said Doreen Wang, global head of Millward Brown’s BrandZ division.

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This marks a sea change for China’s private-sector companies, which now account for 47% of the value of the top 100 brands. China’s state-owned enterprises have long dominated China’s list of leading companies. In 2010, of the top 50 Chinese brands identified in the report, state-owned companies occupied a third of the list and accounted for an estimated 70-75% of the $280 billion total combined value of the top 50.

Yet, even with Alibaba’s record-setting IPO and Tencent’s various successes, Chinese brands haven’t gained global recognition, said Ms. Wang. Only 22% of consumers surveyed outside of China could recognize a Chinese brand in 2014, a slight rise from 20% the year earlier. Chinese brands need to clarify what they stand for and need to ensure that they can satisfy needs beyond the Chinese market for them to gain more recognition, said Ms. Wang. “They need to consider what kind of benefit they bring to global consumers,” she said.

See the full article from the Wall Street Journal here.

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