market_share_china_online_travel_ota

This chart from Sootoo.com represents online travel booking data for 2014, ranking the most popular online travel agencies (OTA) by transaction volume in 2014.

Ctrip came in at the top of the list, accounting for 23% of transaction volume, followed by Tuniu (14%), and eLong (8.4%). With online travel booking among the most popular activities among Chinese netizens, Ctrip is well-positioned to benefit from China’s ongoing travel boom but will most likely continue to engage in aggressive pricing and promotions to stay ahead of competitors.

See the original article here.

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