Chinese shoppers have long enjoyed napping in IKEA’s stores. So the Swedish furniture giant is giving them a new place to rest their heads: Terminal Three, Beijing International Airport.

This week the maker of the Fjellse and Årviksand bed frames  launched a sleeping zone with two bedrooms, two living rooms and a children’s room in the Chinese capital’s main airport, enabling weary travelers to catch a few Zzs between connections or while waiting out one of the country’s infamous flight delays.


“More and more people are traveling,” said Margrett Ma, a spokeswoman for IKEA, adding, “And we welcome them to have a rest.”

The promotion builds on IKEA’s popularity as a hotbed for China’s nappers. Chinese families, from grandpa to grandson, frequently head to the massive outlets to browse the display rooms and then crawl under the covers for a siesta. IKEA has said that the phenomenon is spontaneous and that the company “does nothing to prevent nor anything to attract sleepers.”

IKEA tends to attract a wide following in China. In 2011, senior citizens in Shanghai flocked to the store there to find a new shot at romance and a free cup of coffee.

Ms. Ma said the airport display, open until Dec. 30, aims to even widen its consumer base.

See the full article from the WSJ blog here.