There are a few new online social platforms in China that have drastically grown in the past year and are changing the landscape of Chinese social media:

First is PengPeng. Founded by the former China head of Zynga Andy Tian. Peng Peng means “meeting up” in Chinese and is focused on allowing young people to make new friends on mobile in a fun way, via playing social games.  The idea was built on the success of social applications on other platforms such as Facebook that created opportunities for people to meet new folks, rather than just staying in touch with individuals they already knew.  The location-based app lets you meet strangers through social games, which include quizzes, personality tests, horoscopes, and some simple competitive games. After completing a game, users can chat and befriend each other in a chat app-style interface. The app also supports a Facebook-style feed and group chats.

According to the founder, the purpose of the platform is: “We solve the biggest issue facing mobile social applications now: what do you do when you chat with someone new?  Right now, you can only text, share photos, and voice.  All great when you know the person, but what happens when it’s someone new?  Our interactive, light social games like personality test, Truth or Dare, make conversations easy, fun, and interesting.  Users can get to know each other on mobile through doing something fun together.”

PengPeng, which has attracted 6 million users in six months and claims it’s users are an even split of male/female and mostly post 1990s generation. From a marketing perspective, the data gathered on users is very rich and interesting as most users take multiple versions of personality tests. This data is stored and used to create unique user profiles. The app can be played on any platform that supports HTML5, including browsers or even in WeChat.

Read more from the founder here on the WSJ blog.

pengpeng-chat Momo has burst on the scene most recently with the announcement of it’s IPO valued at $3.2 billion. Of Momo’s 60 million monthly active users, 97 percent are from China– and the other three percent are mostly Chinese living abroad– this puts it’s users only second to WeChat.

The service’s particular strength is location and it allows users to connect with others based on their proximity to each other, the idea being that you can find people who are in the same pub, club, party etc. Momo is also looking to grow its audience in the United States. Zhang said the company plans to release a product targeted at the U.S. market in the first quarter of 2015, though he declined to provide any details on it. A previously released English version of Momo was killed off earlier this year after failing to gain traction. Read more about Momo from TechCrunch here. Momo-app-02

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