A new report released today by mobile advertising network AppFlood says Asia accounted for 27 percent of all the Android apps installed around the world last quarter. Advertisers are clearly catching on to the trend, as AppFlood also reports that three-fifths of money spent on ads around the globe comes from China, most of it aimed at the Asian market.


  • AppFlood says China’s average mobile ad spend grew 123 percent quarter-on-quarter, which far outpaced the slowing growth of the USA at 66 percent.
  • China is part of a larger trend in Asia – the report found that about 53 percent of mobile traffic and 47 percent of installs came from Asia and the Middle East.
  • 29 percent of all mobile ad budgets target Asia.
  • Qihoo’s 360 Mobile Assistant led the market for the highest percentage of mobile users who have the app store downloaded. Google Play ranked a surprisingly high fourth place, beating out Xiaomi’s app store and Wandoujia.
  • Tencent was the second-highest ranked app store and took all three podium spots for the apps with the most monthly active users: WeChat, QQ messenger, and Sougou Mobile Input.

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