Danwei, a Chinese Media analyst, has released a 2014 guide to China’s media landscape including websites, magazines, TV and radio stations.

The major changes in the last year are the continued growth of Internet users, and the rise of the mobile device as the most common means of accessing the Internet.

2013 also witnessed a significant downturn of activity on Sina Weibo (often glossed as “China’s Twitter”). According to recent reports released by China Internet Network Information Center, 22.8% netizens reduced their usage of Weibo, including visits from mobile devices. In December 2013, there were 196 million mobile phone Weibo users, which is 5.96 million fewer than at the end of 2012. The decline is widely blamed on several factors, including the rise of Tencent’s WeChat messaging and mobile app service; government censorship, especially the”Big V Crackdown”; too much advertising and commercial “noise” on users’ Weibo feeds; and a lack of innovation from Sina.

Here are some of the top internet sites and their current user count:

Internet

Sina Weibo Microblog Over 500 million registered users/65 million active users daily
Sina.com.cn News portal website 40 million IP visitors daily
Tencent Weibo Microblog about 540 million registered users/220 million active users monthly
Tencent Qzone Nickname SNS, blogs, home pages 620 million active users monthly
Tencent WeChat Mobile text & voice messaging, friend networks 272 million active users monthly
QQ.com News portal website 51 million IP visitor daily
Baidu Post Bar Forum and Q&A over 10 million registered users and over 200 million monthly active users
Baidu Search Engine Search engine over 80 million IP visitors daily
Taobao and T Mall Online mall and C2C ecommerce over 67 million IP visitors daily (combined); over 1 trillion RMB sales in 2012
Youku & Tudou Companies have merged; video sharing and viewing, including TV shows youku: over 10 million IP visitors daily tudou:over 1.26 million IP visitors daily
Douban Interest based, nickname SNS 79 million registered users and over 200 million active users monthly
Renren Real name SNS 184  million active users
Sohu News portal website 25 million IP visitor daily
Netease News portal website 16 million IP visitor daily23 million unique visitors daily
iFeng News portal website 11 million IP visitor daily
Caixin Financial business & politics news one of the leading websites in finance, 153 thousand IP visitor daily
Yicai Financial & economic news one of the leading websites in finance, 54 thousand IP visitor daily

For magazine, radio and TV figures, visit Danwei’s findings here.

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