Here are some interesting stats on the impact of social media content for brands in Asia:

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Other findings include:

  • Chinese consumers who follow Food & Beverage brands online spend up to 160% more on Food & Beverage products every week
  • Consumers in China who follow Personal Care brands online are 14% more likely to recommend a Personal Care brand, product, or service to a friend, family member, or colleague
  • 86% of digital consumers in China actively consume online advertorial content or click on digital ads
  • Across the APAC region, Mobile Device brands have the most digital fans and followers; 72% of Asian consumers stated that they follow a Mobile Device brand in the digital space
  • Healthcare and Food & Beverage sectors enjoy the most impact on Asian consumer spending behaviors – with an average increased spend of 129% for Healthcare and 90% for F&B as a result of consumers following these category brands online

And here are some results regarding Paid Media Engagement– Consumers in China and Vietnam are most likely to click on paid advertisements from brands they like.

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“The research reveals a clear relationship between brand storytelling online and increased consumer spending, referrals, and engagement,” said Stephen Tracy, APAC Lead at Waggener Edstrom’s Insight & Analytics (I&A) practice.  “Put simply, the more consumers engage with brand content, the more they spend on brands.”

These facts and infographics were gathered  from the Waggener Edstrom Communications (WE) research study about the impact of digital content and brand storytelling online for brands across Asia-Pacific, titled Content Matters: The Impact of Brand Storytelling Online in 2014.  The full report can be downloaded here.