AdAge recently published a list of 10 things you should know about the global ad market and 8 of them relate directly to China:

Global ad spending is gaining momentum. Worldwide spending will rise a robust 5.3% in 2014 and 5.8% in 2015 and 2016, up from 3.6% in 2013. Put another way, the ad market next year will essentially match its pre-recession growth rate (5.4% in 2007).

Global spending is at an all-time high. Ad spending in 2013 will top $500 billion for the first time. That’s $90 for each person living in the markets tracked. 

All regions are rising. Spending in Asia Pacific will score solid single-digit gains in the range of 6% to 7% through 2016. Latin America has been the fastest-growing region in ad spending since 2010 and will keep that lead position through 2016. 

The internet is now the world’s second-largest ad medium. It rocketed past newspapers in 2013 into the No. 2 spot, behind TV. The internet in 2013 captured 20.6% of 2013 global ad spending. In 2016, the internet is expected to account for 26.6% of global spending.

China remains a hot spot. Ad spending grew and will keep growing in the range of 10% each year from 2012 through 2016. China is the No. 3 ad market (behind the U.S. and Japan) and in 2013 had the fastest growth among the world’s 10 largest ad markets. The most China-centric advertisers among Ad Age’s 100 Largest Global Marketers: fast-food seller Yum Brands (KFC), which placed 32.8% of its 2012 measured-media spending in China; energy-drink marketer Red Bull (27.5%); and watchmaker Swatch Group (24.1%).

BRIC bloc is ascending. Russia in 2015 will become one of the 10 largest ad markets, joining China and Brazil. In India, currently the No. 14 market, ad spending will grow 39% in 2016 vs. 

Tech spending is soaring. Consumer electronics and technology is the fastest-growing ad category among the Global 100, with a 9.6% increase in 2012 measured-media spending. Leading the charge: Samsung Electronics, whose measured spending surged 55.1%.

Personal care cleans up. It’s the world’s biggest ad category among the 100 Largest Global Marketers. Personal-care marketers make up about a fourth of 2012’s Global 100 spending. The three biggest global advertisers: Procter & Gamble Co., Unilever and L’Oréal.

See the original list of AdAge’s top 10 things you should know about the global ad market here.

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