David Cameron has become part of a group of leaders who recognise the need to connect with the public in China– on their native platforms:

Cameron became one of the first leaders to open an account on Chinese social media site Sina Weibo, joining Venezuelan President Nicolás Maduro and former Australian Prime Minister Kevin Rudd. Cameron also penned an editorial in a Chinese financial-news publication, Caixin, that called for  “a partnership of growth and reform that would help the achievement of the Chinese dream as well as long-term prosperity for Britain.”


Cameron’s Weibo account already has more than 150,000 followers and thousands of comments on the six messages he’s so far posted — not bad for four days. 

You can read more about the Prime Minister’s activities on Weibo here.