There has been a large uptick in Chinese companies that are successfully promoting environmentally friendly products. This is a result of the increased demand for companies to be environmentally responsible and show a concern for more than just profits but also for the community in which they operate.

Our friends at trendwatching.com have given a snapshot about where we can expect this trend to go:

In 2014, perceptions of China will take another significant turn, as consumers come to realize China is fast becoming the epicenter of truly innovative, superior green consumer innovations, too. That shift will be driven by China’s relentless, large-scale efforts to address massive environmental challenges such as energy, transport, construction and more. Just another small, yet pivotal moment in the remapping of global consumerism.

And a few examples of Green initiatives in China:

Beijing Subway
Rewards commuters for recycling plastic bottles

beijing-subwayIn May 2013, the Beijing Subway introduced 40 ‘reverse vending machines’, which enable passengers to offset their travel costs by recycling plastic bottles. For every empty plastic bottle recycled using the machines, commuters receive discounts of between CNY 0.05 and 0.10 on their travel pass.

Haworth
Beijing showroom is world’s first LEED v4 beta certified project

hawort

In October 2013, furniture manufacturer Haworth announced that its Beijing showroom had been recognized as the world’s first certified LEED v4 beta project by the United States Green Building Council’s (USGBC) new program. The USGBC’s Leadership in Energy and Environmental Design (LEED) rating system considers the building’s eco-credentials, including location, energy performance and water efficiency. The showroom is located inside Parkview Green, and incorporates reconfigurable workspaces, and eco-friendly lighting and furniture.

Philips & CEC
Intelligent street lighting in Chinese cities

cecThe Philips and China Electronics Corporation (CEC) partnership,announced in July 2013, marked an attempt to develop and implement intelligent road and street lighting in cities across China. The joint venture will focus on LED fixtures and lighting management, including Philips CityTouch, a web-based system that allows streetlights to be used when and where they are needed.

Nike
Shanghai store made entirely from trash

nikeOpened in Shanghai in August 2013, Nike’s concept store is entirely constructed from trash, including drinks cans, water bottles and old CDs and DVDs. The store can be adapted to different retail layouts and the no-glue construction ensures all materials can be reused.

Chinese Academy of Science
‘Smart’ window saves & stores solar energy

academy-of-scienceScientists at the Chinese Academy of Science have unveiled a ‘smart’ window that can save and generate energy. Coated with temperature-sensitive vanadium oxide (VO2), the window can regulate the amount of energy entering a building and store light energy in solar cells within the window frame.

You can see more examples and trends for 2014 from the trendwatching.com 2014 trend preview report.

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