Good news for Western brands in China: The founder of the world wide web thinks that the Chinese government will ultimately take it upon themselves to dismantle the “great firewall” that limits its people’s access to the Internet. This would mean that Facebook, Twitter and other brand blogs/platforms would be available for interaction with a Chinese audience, vastly altering marketing tactics in China, specifically with non-native brands.

Tim Berners-Lee, a London-born computer scientist who invented the Web in 1989, discussed his views on where the internet in China was headed:

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 China, which the survey ranked at 57 out of 81 in the World Wide Web Foundation’s rankings of the way countries manage the Internet. This was down from a ranking of 29 out of 61 last year, where Berners-Lee saw the greatest potential for improvement.

“The Berlin Wall tumbled down, the great firewall of China – I don’t think it will tumble down, I think it will be released,” he told Reuters by telephone.

“My hope is that bit-by-bit, quietly, website-by-website, it will start to be relaxed,” he said. “The agility of a country which allows full access to the web is just greater; it will be a stronger country economically as well.”

China’s state Web-censorship system blocks Facebook, Twitter and some foreign news sites as well as content that the Communist leadership considers damaging to stability and cohesion. “All that can happen is that the government realises it is not in their interests, that it is holding up the economy, holding up the development of the country.”

You can read more about Berners-Lee’s thoughts on the future of the internet from Reuters here.

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