China’s National week is one of the largest spending holidays in China.

Tourists visit the Confucius Temple in Nanjing, capital of east China's Jiangsu Province, Oct. 1, 2012.

Tourists visit the Confucius Temple in Nanjing, capital of east China’s Jiangsu Province, Oct. 1, 2012.

The enthusiasm of consumers, coupled with the promotional efforts made by various shops during China’s National Day golden week holiday, between Oct. 1-7, generated more than one trillion yuan (US$163.8 billion) in revenue.

Tourists traveled extensively during the weeklong holiday, the first long holiday after the nation’s new tourism policy became effective on Oct. 1. Figures showed that the country hosted 428 million visitors during the holiday, generating an estimated 223.3 billion yuan (US$36.6 billion) in revenue.

As of Oct. 8, eastern China’s Anhui province saw 42.95 million visitors, the highest number among the 16 provinces to have published their tourist arrival figures. However, neighboring Shandong province topped the list in terms of tourism revenue generated at 31 billion yuan (US$5.1 billion).

In terms of growth in tourism revenue, northwestern China’s Shaanxi province led for the second consecutive year in hosting the maximum number of visitors. During the holiday, the province played host to 28.5 million visitors, generating 13.6 billion yuan (US$2.2 billion) in revenue.

Travel operators have hiked up their prices in the wake of the country’s new tourism policy, which regulates tourist safety and ends forced shopping trips. Many Chinese tourists complained that they had to pay much more for tours in Hong Kong and Southeast Asian nations during the golden week holiday.

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