A great piece of publicity riding the wave of the Full Moon Festival is local mobile operator one2free. As sponsor of the Lantern Wonderland installation in Victoria Park, one2free is sure to be a popular name around the holiday. Victoria park is THE place to see the full moon during the festival and thousands are anticipated to flock to the unique moon-gazing experience.

This should be a note to brands, foreign and local, that by enhancing a local tradition you can become relevant in millions of lives for week on end. Sponsorship money well spent.

“Rising Moon” is a hemispheric installation measuring 10 meters in height and 20 meters in diameter. In addition to about 7,000 recycled plastic bottles, other recyclable and reusable materials, including steel frames, cable wires and energy-saving LED light bulbs, are used to construct the lantern. The lantern will sit on a pool of water, where lighting effects will allow it to join its reflection to produce the different lunar phases. After the exhibition, the plastic bottles will be collected by the Yan Oi Tong EcoPark Plastic Resources Recycling Centre for recycling.

“Rising Moon” is a hemispheric installation measuring 10 meters in height and 20 meters in diameter. In addition to about 7,000 recycled plastic bottles, other recyclable and reusable materials, including steel frames, cable wires and energy-saving LED light bulbs, are used to construct the lantern. The lantern will sit on a pool of water, where lighting effects will allow it to join its reflection to produce the different lunar phases. After the exhibition, the plastic bottles will be collected by the Yan Oi Tong EcoPark Plastic Resources Recycling Centre for recycling.

Read more about the one2free Lantern Wonderland here.

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