Brands by now know that they need to be active on social media to engage with their Chinese consumers. The number of users on both Sina Weibo and Tencent Weixin (also known as WeChat) are above 600 million combined, but how can brands leverage these platforms to increase sales? What are the key functions and capabilities that businesses should look for in a social media platform?

Here is an infographic that breaks down the difference between the two largest online communities in China: