Not sure how to best divvy up the media budget for China? There are many strategies for this, but here is a look at how some big luxury players are allocating their media investment in China.

The overall list of the top 10 investors in the media among luxury brands of all kinds shows that the position of the different brand categories in the rankings remain unchanged from the previous year. The proportion of media investment luxury brands spend on magazines is generally higher than for ordinary brands. The top 3 investors remain cosmetics, alcohol and auto, with television their main channel of media investment – and in each case their total investment has increased by about 30 – 40% from the previous year.

The top 3 investor industries remain cosmetics, alcohol and auto, with television their main channel of media investment – and in each case their total investment has increased by about 30 – 40% from the previous year (2012). The proportion of media investment luxury brands spend on magazines is generally higher than for ordinary brands.

 

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