Asian consumers most likely to respond to designer labels and advertisements says a new Nielsen study. The study found that three in four Chinese consumers say they are willing to spend more on designer goods even if they have no realy perceived added functionality.

The Nielsen survey of more than 29,000 internet respondents in 58 countries  also examined the role advertising has on influencing consumer purchasing decisions.

Globally, more than half the respondents agreed that commercials increase their preference for buying a brand.

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Source: Nielsen; here.

 

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