China has been the talk of the town this year in Cannes.

Last week, China nabbed the much-coveted Screenplay of the Year award at the international Cannes film festival.

The award for best screenplay went to Jia Zhangke of China for “A Touch of Sin,” which he also directed, about the struggles of ordinary people in contemporary China told through four separate stories. Mr. Jia is one of China’s most provocative filmmakers, tackling sensitive topics such as corruption, the environment and the widening economic gap between rich and poor. The prize also marks Mr. Jia’s first win at Cannes.

China's "A Touch of Sin" ("天注定") focuses on four threads of modern day struggles of the grass root working class of China, showing to the world controversial topics such as factory worker conditions and corruption of power. One thread of the film revolves around Zhao Tao, Jia’s wife and long term creative collaborator.

China’s “A Touch of Sin” (“天注定”) focuses on four threads of modern day struggles of the grass root working class of China, showing to the world controversial topics such as factory worker conditions and corruption of power. One thread of the film revolves around Zhao Tao, Jia’s wife and long term creative collaborator.

Despite its potentially controversial subject matter, the film has been approved for release on in mainland China uncut, according to Jia himself.

Read more about the win here.

And China is on the agenda for one of the world’s largest advertising and creative events- the Cannes Lions festival in June.

To flex its new advertising muscle and creative growth, there will be a full day dedicated to marketing in China.

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The advertising sector is one of the fastest growing industries in China; as evidenced in the last few years, which now sees advertising spend in China ranked at number two in the world at $70 billion. In the last few years, China has started to show its creative flair, winning numerous Lions at Cannes, including a Press Lions Grand Prix in 2011 and an Outdoor Lions Grand Prix in 2012.

China Day will take place on June 18. Top creatives and renowned researchers will take to the stage to cover topics such as ‘How to Reap the Benefits of 1.35 Billion Chinese Consumers’, ‘How different is Chinese Creativity’, ‘Where is China’s New Youth Heading?’, and ‘What Chinese Want?’

See the full Cannes China Day program here.

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