The state of advertising in China has developed rapidly over the past decade. From a very push marketing approach into a more mature market, the landscape has evolved. And it is no longer dominated by the large foreign agency networks. Brands are looking for local Chinese agencies that truly know the market and understand the cultural mindset.

World's Leading Independent Agencies 2013: by invitation of thenetworkone, published by campaign.

World’s Leading Independent Agencies 2013: by invitation of thenetworkone, published by campaign.

 

Our 2013 edition of the World’s Leading Independent Agencies was released today and it has been receiving quite a bit of buzz. And to no surprise, a Chinese agency was featured: WE Marketing Group. WE Marketing is owned and run by an all Chinese management and began it’s lifecycle in 2005 with mostly national clients. Since then, it has developed a strong roster of international brands including Estee Lauder Group, Mercedes-Benz, Rowe Auto and recently, Lufthansa. WE Marketing is a main partner in the Lufthansa global network and works both directly with the local client and with the lead agency in Germany.

We Marketing Group i sbased in Shanghai. Website: http://www.wemarketinggroup.com/index1.php

We Marketing Group is based in Shanghai and employees over 200 staff.

It is the growth and success of these local agencies that has changed the playing field. And brands, local and international, have certainly noticed.

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