China aims for super big when it comes to its industrial enterprises. China’s bureaucrats announced plans this week to push mergers in nine key sectors: steel, cement, shipbuilding, autos, electronics, pharmaceuticals, industrialized agriculture, rare earths and aluminum; and also set targets for just how consolidated they should become.

The aim: to meld fragmented industries, stem soaring overcapacity and price wars, and eventually create world-competitive companies.

How do western brands fit into this re-organisation? Will their strategy change? We will be keeping an eye on this…

Full Article here, from Bloomberg Businessweek.