As we have discussed, it is important for brands to adapt their products to fit the tastes and preferences of the local market. Some recent “unique” examples of how brands are doing this follow:

KitKat Japan has produced lots of unique flavours including Candied Sweet Potato, Watermelon & Salt, Toasted Soy Flour, Green Tea and even Wasabi flavour. But even so, the soya sauce KitKat is certainly a surprising combination.

soy sauce kitkat

A local affection for chicken wings cooked in Pepsi Cola has led Lay’s to offer a Pepsi Cola Chicken flavour of potato crisps in China.

cola chicken chips

For more unique local adaptions see the Campaign article- Durian ice cream, soy-sauce KitKats and green tea Oreos: Brands cater to Asian tastes