Food for thought:

The Chinese watch and jewellery industry is worth $4 billion alone, according to the Financial Times. China’s overseas buyers spend around €11,000 on each shopping trip to places like Europe, Singapore, and Hong Kong (WSJ). As a result, pre-purchase research is conducted online in China long prior to travel.

The Most Sought-After Luxury Watch Brands in China


Luxury Society & Digital Luxury Group present the second search analysis conducted on luxury timepiece brands in China.

Chinese consumers are really doing their homework before making luxury purchases. Something to think about when brands are considering social media and events.