Another example of luxury brands getting a boost from the Chinese market…

Jaguar Land Rover to create 800 new jobs

The Chinese market – where sales of Jaguar Land Rover’s vehicles have risen 80% in the past year – has been rising in importance to the company.

JLR plans to increase its dealership network in China by a further 30% in the coming year, according to John Edwards, JLR’s global brand director, despite the “intense competition” in that market.

“I think what the Chinese consumers are after are true British brands with real integrity,” he told BBC Radio 4’s Today programme, “and that’s where we have a real opportunity.”

You can see the full BBC article here.

Jag in hutong

In addition to selling Land Rovers to the Chinese, production facilities will also be branching into Asia:

Jaguar Land Rover plans assembly plant in China

Jaguar Land Rover is hoping to set up an assembly plant in China, its chief executive said on Tuesday at the Shanghai Auto show.

Full article here. Also, an article by the Guardian on the same subject here.

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