The December holiday season brings on a huge wave of shoppers for most regions. Unless you are in China. Christmas is not a largely celebrated holiday in China, with many Chinese companies being open on Christmas day. Yet, the festive idea of gift-giving and St. Nick are slowly taking hold on China’s younger generation. Recent years have seen more gift exchanges between friends and many, many more decorations at shopping centres.

And nothing gets shoppers into the holiday spirit like Black Friday- an American mass shopping day taking place the day after Thanksgiving. But how can brands in China celebrate a similar bump in their sales? Well, until the Christmas holiday takes full hold in the Chinese culture, why not make your own mass shopping day?

This article from technode discusses the instigation of a new mass shopping day lead by ecommerce leader TaoBao.

“Black Friday, the kick off to the holiday season for brick-and-mortar retailers, has been envied, and then been borrowed and repainted into the Cyber Monday by U.S. etailers. Black Friday in this year recorded more than US$ 1.04 billion in sales, according to comScore. As for Cyber Monday, sales is expected to hit US$1.5 billion.

Eyeing the year-end spending spree across the pacific, Chinese ecommerce giant Taobao caught a whiff of profits and came up with a promoted holiday resembles Cyber Monday dubbed Double-Eleven Day on the date of November 11, aka, the Singles’ Day.

For this year’s Double-Eleven Day, the sheer Taobao/TMall transaction volume crossed the 3 million mark at US$ 3.06 billion, way more than the combined total of its U.S. counterparts. If we add up sales from other Chinese etailers like JingDong Mall (, Suning, Amazon China, Dangdang and so on, the number could be even higher.”

double 11 day

For more comparisons of the year-end spending spree in the U.S. and China check out the full article here.